Besides the messaging functions, WeChat is used daily by Chinese users for buying goods and services, transferring money, planning holidays, contacting customer support, marketing purposes, and a lot more.īy the end of 2018, WeChat released a major update that changed the look of the interface and introduced additional features. The Chinese often refer to WeChat as the “app for everything” or “the super app” and those names truly reflect the capability of this app. Since other popular social network platforms, like Facebook, are blocked in China, WeChat is a critical marketing channel for companies in China. The platform comes with countless features that make WeChat much more powerful and advanced than any other social network.Īt present, WeChat is the largest social network in China which can count on a user base of over 1 billion customers. WeChat is a multipurpose messaging and social media app released by Tencent. WeChat is a major marketing tool for companies doing business in China. WeChat is not simply a handy tool for the Chinese to organize their life and have social interactions. This means that almost every Chinese person uses the Social Network daily. Nevertheless, if you live in China or do business in this market, you need WeChat.Įvery day, over 1 billion users use WeChat.
True, in the Western World, WeChat may not be as popular as WhatsApp.
WeChat’s QR code payment interfaces for iOS 8.0.21 (left) and Android 8.0.22 (right)Īlthough seemingly small-scale and incremental, these WeChat app updates make for a more streamlined user experience and are also in line with WeChat’s wider push to minimize disruption and focus user attention on key products.WeChat has been on the scene for just 8 years and has already reached the status of being one of the most popular social networks in the world. WeChat’s Android 8.0.22 version has optimized the QR code payment function, adding more user settings like automated voice reminders for receipts of payment.Įach user’s real name-identified by an asterisk-and any of their associated WeChat usernames or nicknames are also displayed above the QR code. WeChat’s latest Android 8.0.22 version showcases a history of your ringtones WeChat Feature Update #5: Optimized QR Code Payment Function In WeChat’s Android 8.0.22 version, the ringtone interface for incoming calls now showcases a historical record of ringtones you’ve used in the past, which is also visible to other WeChat users. WeChat Feature Update #4: Showcase Your Ringtone History WeChat now shows users how much storage space is used by different media types within the app Similarly, users can also clear caches from WeChat properties of their choice-like WeChat Moments or WeChat Channels-and delete message history from private or group chats. This means you can clean up your WeChat storage space based on your personal needs. In its latest version, however, WeChat lets you know exactly how much space is occupied by different media types and categories within the app, from messages and stickers to images and applets.
So, if a user wanted to free up space on their device by cleaning up their WeChat storage usage, they would have legitimate concerns that doing so might erase messages they did not plan to delete. WeChat tends to occupy a considerable amount of storage on most mobile devices. WeChat group chat admins can now attach images, files, and location tags to group chat rules WeChat Feature Update #3: Easier Managing of App Storage Space Previously, WeChat group admins could only share information under group chat notices/rules in written form.Īfter the update, however, group chat admins can now attach images, files, and location tags in the group rules section, which gives announcements more clarity and context for members to understand. WeChat Feature Update #2: Group Admins Can Attach Images, Files, and Location to Group Chat Rules When you receive a forwarded newsfeed post, it will appear in a standalone message like any ordinary message on WeChat Moments-but you’ll not be able to see which account or author the post originated from since it was forwarded. WeChat Moments: Newsfeed posts can now be forwarded to yourself or other WeChat friends This serves as a way for users to share content-whether text, images, videos, or links-to each other on WeChat Moments. In WeChat’s latest version, users can now long-press any newsfeed post on their WeChat Moments and tap “ Forward” in the pop-up bar to send it to themselves or (more commonly) other WeChat friends. WeChat Feature Update #1: Newsfeed Posts on WeChat Moments Can be Forwarded